You should be reading Strat_Scraps

Alex Morris

I was a bit afraid that talking to Alex Morris would be a disappointment. I've been reading Strat_Scraps for years and I've loved it all that time. But part of the thrill is how eliptical it is. It's a compendium of strategic detritus - offcuts he calls them - that sometimes seems random and sometimes seems as carefully curated as a Lagerfeld ipod. I was worried that peeking behind the curtain would spoil the magic.

I didn't need to have worried. Alex was lovely. And smart. And chatty. I'm really grateful to him for indulging my relentless need to make ever more sprawling content.

You can listen. Or watch:

The things we've left behind

Flora and I discussing the things we won't miss about advertising.

How to stop having ideas

As I become more 'senior' I realise that the biggest contribution I can make to my team is to stop bothering them with my ideas. Here's why: Ideas are bad Ideas are incredibly easy to have. People are having them all the time. I remember in

Streaming in the rain

It has become an (almost) daily habit for me to get up early, to find someone to sit with a coffee, to watch the world go by, and to play some music. And to stream it on YouTube. I like the imagined/possibility of an audience. Yesterday's outing

Maggie Appleton on planning with agents

Thoughtful. And a great way to 'present' a 'presentation' "Humans are not efficient readers. We can read about 240 words a minute, and an agent can write about 4,500, which is 19 times faster than we can read. So there’s a huge mismatch

Read more

The things we've left behind

How to stop having ideas

Streaming in the rain

Maggie Appleton on planning with agents