Paper CRM research

I'm working on a long, slow am-I-really-doing-it? project looking into the possible merits of putting digital business systems back on paper. (Contrary? Check!)

In my head I call it Paper CRM. It might be that. A side effect is that I notice/get a lot of ads for the various ways people are trying to do personal productivity. Both the new AI-powered and digital ways and the new new analogue versions. It's fascinating to see both technologies trying to solve the same problem.

The copy on the Kings Journal ad is remarkable: a combination of desparate differentiation (it's a journal - but it's for men!) and strange AI copy:

"Reshape your identity and overcome inconsistency through your daily routine. The 90-day structured journal for men becoming who they say they would. Contains pages with self discovery, in depth goal-setting, habit trackers and reflection."