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I posted to TikTok every day for a year and I learned nothing
Actually, that's not true. This is what I actually learned: 1. Find a topic, 'a niche', you'll probably have to experiment a lot to find the one that works. Then - only post about that topic. Experiment a lot to find the style/tone/approach
Notes and links - 21st June 2026
"On the pitch, much was amateurish: penalty spots were painted in the wrong place, some games finished ahead of time, and the identity of some of the goalscorers remains unknown. Argentina’s captain, Manuel Ferreira, left halfway through to sit his law exams, and the US midfielder Andy Auld
PowerPoint is people
I try to keep my eye out for examples of the general absorption of 'presentations' into culture. PowerPoint parties were my previous favourite example. This is now the best one: Date My MateThe global movement bringing real-life connection back to dating. Friends pitch their single friends using
Inching towards a breakfast show
I've been experimenting with early morning streaming on YouTube. Just a camera pointing at my desk and a soundtrack of 6am appropriate tunes. At some point I'll work out how to integrate a microphone and then I'll also annoy you with news and sport.